The Bridgestone e12 HiLaunch Golf Balls are part of the all-new e12 Optimal Flight System, built to fit your launch conditions and maximize distance. Featuring the lowest compression of the three e12 models, a low compression soft core keeps the ball on the clubface longer for a higher initial launch and increased carry, ideal for golfers who struggle with a low ball flight. Every e12 model also includes Bridgestone's innovative Mindset technology, developed with Jason Day and his mental coach to sharpen pre-shot routine and mental focus. Trusted by tour professionals including Tiger Woods and Jason Day, the e12 HiLaunch is built to help you launch higher and add extra yards without changing your swing.